Alive on the Lakeshore is a Muskegon-based ministry that helps other Christian non-profits thrive.
Alive on the Lakeshore (Alive) is a 501c3 Not for Profit formed in 2001 by Muskegon area business people. Alive’s mission is to support several West Michigan Christian non-profits collectively known as our Ministry Partners. Alive on the Lakeshore currently has fifteen Ministry Partners.
Alive gives these Ministry Partners exposure throughout the year at events including our largest event, the Unity Christian Music Festival. Unity is an annual event held at Heritage Landing in downtown Muskegon each August, featuring the biggest names in Contemporary Christian Music. Typically, 50,000 to 60,000 people attend over the 4 days. Unity will be held this year from August 10-13.
Alive is able to provide non-financial support, as well, for Partner non-profits by serving as board
members, volunteering, helping with corporate governance, budgeting, staff training, fund development
Our Ministry Partners include:
Bridge to Life Ministry
First Priority of the Lakeshore
Fresh Coast Alliance
Kingdom Homestead / Love n Grace Healing Center
Love INC of Muskegon County
Make a Difference Ministries
Muskegon Community Radio/Hey FM
Muskegon Pregnancy Services
Muskegon Rescue Mission
Reach The Forgotten Jail Ministry
Urban Family Ministries
Western Michigan Adult & Teen Challenge
West Michigan Youth for Christ
All of these are primarily local, but some are regional and even statewide!All Non-Profits need volunteers, donations, committed staff, prayer partners and more. Anyone can be
involved! When we do our part, these fantastic organizations are freed up to focus on being the hands
and feet of Jesus here in West Michigan. Since 2001, Alive has donated over $1.25 million to these
Ministry Partners and give them exposure to hundreds of thousands of potential donors, volunteers,
Board members, and prospective employees at Unity Festival.Alive on the Lakeshore is delighted to be part of our community, serving others for the Glory of God!